A Penny Saved is a Penny Earned

A Penny Saved is a Penny Earned -
Benjamin Franklin

Friday, April 22, 2016

Name Brand vs. Store Brand

BY APPOINTMENT TO
HER MAJESTY THE QUEEN
GROCER AND WINE & SPIRIT MERCHANTS
WAITROSE LIMITED
BRACKNELLMany people don't want to buy store brand items because they feel they might be inferior. When I worked at Ross Frozen Foods in England (a lifetime ago), we packaged foods with both the Ross label and labels for local supermarkets such as Waitrose, which company by the way, has a royal seal. The contents were no different, just the packaging changed. The reason for this is the store purchases large quantities and can therefore sell it at a lower price, but the producing company doesn't want it to compete with the price they are selling their name brand product for.
Bottom line is, there is no difference between name brand and store brand.

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